Fighting Fat Reminders on the Tube

I really need to go on a diet, but with winter approaching, I love warm comforting food and it's hard to resist roasts, Toad in the Hole & other insulating food. So I hate standing in front of this poster on the London Underground about Jelly Bellies:


Virgin Media's ads for Jelly Belly, Bingo Wings and Muffin Tops, I'm sure are personally directed at me, and if anyone knows Richard Branson can they make him stop these ads. Now. Please.

Especially when there are some great Tube ads seductively telling me to eat chips. In fact willing me to get the train to go faster so I can get home and cook them.


What's a person supposed to do in situations like this?