Evening Standard Sorry Tube Ads

You've probably seen these "Sorry" ads on the London Underground recently. They certainly stand out to commuters by apologising for various things - including negativity, complacency, predictability and taking people for granted.


Well, they herald the launch of a new Evening Standard next week. Whether we'll see much change from the paper often called the Evening Substandard remains to be seen, but it's an interesting approach.

Wonder if we'll see other advertisers taking a similar approach? The London Underground itself often has temporary posters up with apologies for delays on certain lines. Perhaps they could take a leaf out of the Standard's book & do a longer term campaign. Sorry for being overcrowded. Sorry for being underfunded. Sorry for being hot. Sorry for being in need of repair. The ads could go on and on!