They said: "Speculation that The Daily Mail's success was down to a top secret formula started in the late eighties, but it was dismissed as Fleet Street legend along with the real parentage of the Hitchens brothers and that thing Una Stubbs is into. Though such explicit mapping of the newspaper’s friends and enemies have set tongues wagging, the main surprise seems to have been the bizarre use of the underground system. Reports that The Daily Star’s secret formula is based on the number 10 bus route remain unconfirmed."
Hat tip to the ever wonderful b3ta for finding this.
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