BW Portraits by Richard Avedon

Richard Avedon was an American photographer. An obituary, published in The New York Times following Avedon’s death said that, "his fashion and portrait photographs helped define America’s image of style, beauty and culture for the last half-century."


Avedon was born in New York City to a Jewish Russian family. He attended DeWitt Clinton High School in the Bronx, where he worked on the school paper with James Baldwin. After briefly attending Columbia University, he started as a photographer for the Merchant Marines in 1942, taking identification pictures of the crewmen with his Rolleiflex camera given to him by his father as a going-away present. In 1944, he began working as an advertising photographer for a department store, but was quickly discovered by Alexey Brodovitch, the art director for the fashion magazine Harper’s Bazaar. Lillian Bassman also promoted Avedon’s career at Harper’s.
In 1946, Avedon had set up his own studio and began providing images for magazines including Vogue and Life. He soon became the chief photographer for Harper’s Bazaar. Avedon did not conform to the standard technique of taking fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action.
In 1966, Avedon left Harper’s Bazaar to work as a staff photographer for Vogue magazine. He proceeded to become the lead photographer of Vogue and photographed most of the covers from 1973 until Anna Wintour became editor in chief in late 1988. Notable among his fashion advertisement photograph series are the recurring assignments for Gianni Versace, starting from the spring/summer campaign 1980. He also photographed the Calvin Klein Jeans campaign featuring a fifteen year old Brooke Shields, as well as directing her in the television commercials. Avedon first worked with Shields in 1974 for a Colgate toothpaste ad. He shot her for Versace, 12 American Vogue covers and Revlon’s Most Unforgettable Women campaign. In the February 9, 1981 issue of Newsweek, Avedon said that "Brooke is a lightning rod. She focuses the inarticulate rage people feel about the decline in contemporary morality and destruction of innocence in the world." On working with Avedon, Shields told Interview magazine in May 1992 "When Dick walks into the room, a lot of people are intimidated. But when he works, he’s so acutely creative, so sensitive. And he doesn’t like it if anyone else is around or speaking. There is a mutual vulnerability, and a moment of fusion when he clicks the shutter. You either get it or you don’t".