Beckham on the Tube

David Beckham in his best Bond pose in front of an oncoming Tube train. He's not worried about his possible demise as he nonchalantly holds his Motorola Razr 2 (top name) with pride. Like the MacBook Air, it's so slim you can hardly see it. The blood-red slash of the 2 behind the Razr looks like it's battled its way through the film 300. This ad is ticking a lot of boxes on the London Underground effective advertising checklist.


Here's the copy:

"Razr with CrystalTalk blocks out background noise. The result? Crystal clear conversations. So even when you're surrounded by the noise of trains, announcements and commuters, you won't have to shout to make yourself heard. It's like having your own exclusive quiet space wherever you go."

Whatever you think about mobile phones on the Tube, that's genius copy. It's elitist. It's confident. It's male. It's sooo London.

And, before anyone asks - no I wasn't paid by Motorola, or any of their agencies, or David Beckham. My old Nokia 3510 is a source of hilarity in the office, but I'm very happy with it.